"BRAIN ROT", OXFORD'S WORD OF THE YEAR 2024

Oxford University Press (OUP) has named ‘brain rot’ as the Oxford Word of the Year 2024, following a public vote that saw more than 37,000 people worldwide have their say. ‘Brain rot’ was one of the six contenders shortlisted by OUP’s language experts.

‘Brain rot’ is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration”.

+ info: OXFORD WORD OF THE YEAR 2024.